One Application.
Three Day Protection.
Clean and Safe.
Our 3 Year Growth Plan
Two years ago, we launched our Sunseal™ by Microskin™ Project vision. Since completing our product development program and securing the regulatory approvals required to bring to market, our focus has been on realising the consumer benefits by testing whether we were on the right track and through those learnings we believe we truly can change the landscape of the sunscreen market.
After more than £500,000 invested in product development, the acquisition and proposed investment by Pure-to-Pure Inc now allows us to execute our strategic goals.
Over the next 24 months, we will focus our resources on developing brands and categories that can command higher retail prices, stimulate strong consumer loyalty and stronger margins by delivering highly efficacious problem-solving solutions.
Brand Development
Focus on products that provoke high levels of consumer loyalty and reflect our purpose.
Our immediate priorities are:
– Portfolio strategy & positioning: Invest, Nurture & Harvest
– Profitability & productivity
– Advertising and promotion
– NPD & customer insights
– M&A
Brand Reach
Reflecting today’s society, we need to ensure that our customers can buy our products wherever and whenever they want. To do this we need an omnichannel distribution approach.
Our immediate priorities are:
– Direct to Consumer
– Omni Channel
– International
Environmental Responsibility
We aspire to be a leader to developing sustainable brands in the sun care market and are committed to the journey to make a real difference.
Our immediate priorities are:
– Sustainability pledge - packaging and ingredients