Sunseal International’s focus is on implementing its go to market strategy, which, in conjunction with a targeted M&A strategy, allows it to focus on building a portfolio of high performance, solution-led brands with low capital investment requirements and the potential for up side.

The business has solid plans to lever the Microskin™ technology to broaden its brand portfolio. The objective is to focus resource and investment behind developing problem-solving solution brands. These brands provoke greater consumer loyalty and higher margins.

After over 4 years in their respective roles with Corium Health Ltd, David Robinson (CEO) and Mark Butterfield (FD) have put in place a structure and growth strategy that will enable the business to build scale and deliver further profitable growth.

The increasing shift online has highlighted the importance of having a strong direct to-consumer (DTC) reach. With key hires in place we seek to optimise the DTC expertise to strengthen our consumer reach and brand engagement. In parallel, we will focus on maximising our brands’ omnichannel potential in new international markets and building relationships with appropriate distribution and retail partners.

While our core focus is on executing our go to marketing strategy, the business remains alert to acquisition opportunities that will further strengthen its areas of core competence.